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We welcome my friend Karim Giscombe to today’s podcast to discuss his innovative $9 billion startup, PLANT-AG. This entity wholly embraces the controlled environment, using greenhouse farming and technology to grow delicate crops like tomatoes, strawberries and lettuce. This concept solves many of the agricultural problems we face today, by reducing water usage, removing the need for pesticides and shrinking the amount of land needed to plant crops. We also talk about the growing health crisis as it relates to foodborne illnesses, such as the recent Listeria and E. coli outbreaks, and how PLANT-AG’s technological advances gives consumers a better way to track where the food came from, while also no longer needing the food to be genetically groomed to increase shelf life and avoiding transport-related spoilage. It is a truly fascinating discussion, and I hope you can tune in!